A research study of link building 2023 concludes that websites that rank on the No. 1 position of search results acquire 3.8x more backlinks than the rest of the top 10. This means websites that focus on acquiring high-quality backlinks from other websites get a higher chance of ranking and attracting more organic traffic. Backlinks act as votes of confidence and credibility to search engines that your website provides value and trustworthiness in the particular industry. Generally, it is done through outreach, where you proactively reach out to relevant websites, bloggers, or influencers in your industry and request them to link to your content.
When engaging in link building, it’s crucial to consider domain authority, URL rating, and dofollow and nofollow links. Domain authority measures a website’s overall authority and trustworthiness, while URL rating evaluates the strength and quality of a specific URL. Dofollow links pass authority from the linking site to the linked site, while nofollow links attribute the link as a reference but do not transfer authority.
Link building is crucial in improving search engine rankings, increasing organic traffic, and enhancing your website’s overall authority and credibility from reputable sources.